Interpretation Report on AUO's New Generation Smart Cockpit

Overview

AUO is set to showcase its new generation smart cockpit at CES 2025. This cockpit integrates Micro LED display technology and human-centric interactive design, aiming to provide an immersive Display HMI (Human-Machine Interface) solution that closely meets the needs of passengers. Leveraging its core display technology, AUO collaborates with its subsidiary BHTC's automotive HMI capabilities to utilize the advantages of Micro LED displays—such as transparency, flexibility, and large size—along with interactive control design. This collaboration showcases AUO's Display HMI solutions from the front-seat dashboard to the entire vehicle cabin.

Technical Highlights

1. Micro LED Display Technology: AUO's new generation smart cockpit will integrate Micro LED display technology, leveraging its advantages of transparency, flexibility, and large size to offer greater design flexibility and meet the diverse needs of passengers.
2. AmLED Technology: AUO's proprietary AmLED display technology (AUO Adaptive mini LED) achieves high resolution, high brightness, and wide color gamut characteristics. It also offers advantages such as high contrast, low energy consumption, high durability, and excellent visibility in strong light conditions.
3. Large-size In-cell Touch Technology: This technology enables a more integrated screen with a seamless touch experience, making the interaction feel more natural and less noticeable.
4. Intuitive Steering Wheel Touch Controls: Linked with the HUD (Head-Up Display), the steering wheel offers more convenient and freer operation.
5. Hidden Cameras with DMS/OMS Functionality: Enhancing driving safety through technologies such as touch feedback, Driver Monitoring System (DMS), and Passenger Monitoring System (OMS), including active privacy protection for the front passenger seat.

Deep Dive into Technical Highlights

1. Micro LED Display Technology

Micro LED display technology is a type of display that integrates microscopic semiconductor light-emitting diodes (LEDs) in a high-density matrix on a single chip. This technology uses self-emissive micro-scale LEDs as the light-emitting pixel units, which are assembled onto a driver panel to form a high-density LED array. The advantages of Micro LED include:

• Ultra-high Brightness and Contrast: With brightness levels reaching several million nits, significantly higher than those of LCD and OLED displays, Micro LED achieves ultra-high contrast ratios and premium HDR (High Dynamic Range) display quality.
• Low Power Consumption: Consuming only about one-tenth the power of LCDs, Micro LED offers extremely low power usage.
• Long Lifespan: Utilizing inorganic semiconductor materials for light emission ensures stable performance and extended material longevity.
• High Durability and Transparency: Characterized by high durability and transparency, this feature allows for greater flexibility in product design.

This means a product that can be used normally at any time.

2. AmLED technology (AUO Adaptive mini LED)

AUO's exclusive AmLED display technology achieves high resolution, high brightness, wide color gamut and other characteristics, while also having the advantages of high contrast, low energy consumption, high weather resistance and high visibility under strong light. The advantages of AmLED technology include:

• High contrast and power saving: The all-black immersive design can achieve more than 50% power saving efficiency.
• Curved design: Equipped with an A-pillar to A-pillar 55-inch ultra-large AmLED curved display, using full lamination technology, taking into account both aesthetic design and shock absorption effect.

Using the windshield as the location for HUD display, coupled with AHVA technology (AHVA (Advanced Hyper-View Angle) technology is a liquid crystal display technology developed by AUO, which is innovative based on IPS technology. AHVA technology effectively controls light by improving the switch unit, electrode design and friction conditions, and has good light viewing angle characteristics according to the voltage setting, forming a wide viewing angle and better color saturation. This technology allows the display to remain clear and color accurate at different angles.), this solution is undoubtedly better than looking down at the car screen. Of course, this is also based on autonomous driving.

3. Large-size In-cell Touch technology

In-cell Touch technology refers to integrating touch sensors into the liquid crystal layer of the display panel. This design can make the panel thinner and lighter, while reducing light reflection and improving touch sensitivity. AUO's large-size In-cell Touch technology makes the panel's appearance border narrower and thinner, the picture is darker and has no color cast, and it is easier to integrate with the interior decoration of the car.

4. Intuitive Steering Wheel Touch Display

AUO has embedded hidden operation buttons on the steering wheel grip, which is the "Intuitive Steering Wheel Touch Display", and the "Immersive Panoramic HUD" on the front windshield is linked to the current car-using habits of people, and also meets the ergonomic design and beautiful steering wheel. It also synchronizes the visual control status of the air conditioning system or volume on the windshield.

5. Hidden camera and DMS/OMS functions

DMS (Driver Monitoring System) and OMS (Occupant Monitoring System) are systems used to monitor the status of drivers and passengers. AUO integrates hidden cameras, IR LEDs, ambient light sensors and large-size embedded touch screens to achieve smooth multi-screen sharing and linkage, and can directly perform face recognition, actively bring in the driver's personal preference settings, and further connect to personalized functions such as itinerary navigation. It can also actively detect the driver's line of sight and fatigue status while driving and issue safety warnings.

Conclusion

As a solution provider and supply chain for automotive electrification and intelligence, which automobile manufacturers will adopt AUO's solution?

Original：https://auo.com/en-global/New_Archive/detail/News_Archive_Product_20241024

About AUO's participation in CES and booth location:

Time: January 7-10, 2025

Location: Booth 4400 in the West Hall of the Las Vega